Target Audience Profile

When looking at similar bands we chose to look at All Time Low an american, pop punk band who share the same target audience as our band, Franko.

We started off looking at their MySpace page, a website used by all mainstream, current and unsigned artists to promote themselves to the public.

They have a very large group of fans following them on Myspace

Updating their current location and keeping their fans up to date with the schedule for their performances 

include a USA and UK store showing they market in both countries.

Tour Dates are set out clearly showing which shows are still available and which are sold out

bio about each member

streaming their current single and video to promote and advertise.

also streams a chosen playlist with all big hits from the band.

Then we went on to look at their twitter page which didn't include as much about the band but allows the members/crew to update their followers on the latest information about tour dates, singles & albums release dates etc. Since twitter is becoming one of the two most popular social networking sites, fans have so many ways to access their page, for example twitter can be installed onto mobile phones so fans can check in with the band to see the latest information.

Again All Time Low have many fans following them on twitter

adding a link in their bio to their official website would direct  followers to  their merchandise, tickets for tours, promos and advertisements reeling in potential customers 

Another nationally used social network is Facebook where millions of users pass on information to their friends who pass it on to their friends and so on, so its no wonder All Time Low again have this many followers on facebook which again can be used to inform fans when upcoming shows are, where they're going to tour and generally what the band are doing themselves.

Much alike their Myspace page, All Time Low have a streamed playlist available on their facebook page.